From first brief to final files

Less than most people expect. We need to know what your business does, who you are selling to, and which competitors you want to stand apart from. Anything you already have helps, existing logos, colors you like or dislike, photos of your signage or packaging, or even a few brands whose look you admire. If you have none of that, the consultation covers it.

Most logo projects are delivered within a few business days, depending on the package and how many concepts are involved. Branding systems, websites and app projects run longer and have their own timelines, which we confirm with you before any work starts rather than estimating as we go.

In rounds, not one change at a time. You review a concept, send your feedback in one go, and we return a revised version. Working this way keeps direction clear and avoids the drift that comes from a hundred small requests. The entry logo tier includes two rounds; every tier above it is unlimited until you are happy.

That usually means the brief and the expectation diverged somewhere, so we go back to the brief rather than tweaking a design nobody is excited about. Tell us plainly what is not working and we will redirect. This is why the first stage matters, the more precise the brief, the less likely this is.

You do, completely. Every package includes full ownership rights and the source files, so you can trademark the design, use it commercially and modify it later without asking us.

You receive the final files in both vector and raster formats, plus a short brand guide covering color values and usage. Email and phone support continue after handover, and packages include a dedicated account manager, so if you need a new size or format later you have someone to ask.